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Innovation News

Melbourne Media, Art and IT Precinct


Category: National News

Melbourne - the City of Knowledge


Melbourne has a number of internationally recognised Precincts. Since the 1956 Olympics, Melbourne has maintained its position as one of the world’s great sporting cities. The primary location is Melbourne Olympic Park which includes the National Tennis Centre and Rod Laver Arena, Hisense Arena, AAMI Park, Westpac Centre, Victorian Institute of Sport, and across the railway tracks, Melbourne Cricket Ground. The next most important sporting location is Albert Park with the Melbourne Sports & Aquatic Centre, Australian Grand Prix, Albert Park Golf Course, Junction Oval, Albert Park Lake and Lakeside Stadium.


Bio 21 in Parkville is an example of a precinct development based on existing assets as well as a ‘natural’ grouping of existing medical research institutions. There are other less known precincts such as the industrial precinct centred at Monash University in Clayton; the well established Theatre and Fashion precincts in central CBD; and Australia’s largest automotive manufacturing precinct at Fisherman’s Bend.


Melbourne is also internationally known for its dynamic arts and entertainment festivals and events. There are now two distinct media, ICT, entertainment and art precincts in Melbourne. While each has a combination of various activities, events and objectives; the more traditional Art Precinct is centred to the south of the CBD at Southbank. This Precinct includes the National Gallery of Victoria, Victorian College of the Arts, ABC, Recital Hall, Sidney Myer Music Bowl as well as Federation Square just across the Yarra.


 In recent years, an emerging Digital Arts, Technology and Entertainment Precinct has been established to the west of the CBD at Docklands. This new Precinct includes Channels 7 and 9, NBN Operations Centre, Telstra Learning Academy, Fairfax, Ericsson, Fujitsu, Infosys and Docklands Studios Melbourne.


Southbank and Federation Square


The Melbourne Arts Precinct is a series of galleries, performing arts venues and spaces.  This precinct is situated less than 1 km from the Melbourne city centre in Southbank and is centred around, and near, St Kilda Road. It differs from the Melbourne theatre district in the city centre, as most of the galleries and venues in the precinct are publicly funded.


Public venues and galleries



Arts administration and education




This precinct includes Federation Square (SBS TV, ACMI, Ian Potter Gallery, BMW Edge, etc), as well as the Southbank offices of IBM, News Corporation, Herald and Weekly times and the Melbourne Convention and Exhibition Centre.


The Melbourne Arts Precinct is a prime location for the administrative offices, broadcast studios, schools and the training institutions of many arts organisations. Hamer Hall has recently been refurbished as a centrepiece of this precinct.





Docklands occupies an area adjacent to the Melbourne CBD. It is bounded by Spencer Street, Wurundjeri Way and the Charles Grimes Bridge to the east, CityLink to the west and Lorimer Street across the Yarra to the south and is a primarily waterfront area centred around the banks of the Yarra River.

The total area was originally broken up into a number of commercial related precincts, each designed and built by different development companies. Over the last decade, a number of significant digital media and ICT companies have been based at Docklands.

             Public venues and galleries


  • Digital Harbour
  • Comtechport
  • Etihad Stadium
  • North Wharf Arts Complex
  • Kangan Institute
  •  Central Pier
  • L’Oreal Fashion Week
  • Pause Digital Festival
  • Australian Innovation Festival
  • Docklands Spaces creative precinct



Media administration and education


  • Docklands Studios Melbourne
  • Network Operations Centre (National Broadband Network Co.)
  • Telstra National Learning Academy
  • Fairfax Media
  • Seven Network Melbourne
  • Nine Network Melbourne
  • Ericsson Australia
  • Infosys
  • Fujitsu


Contemporary Docklands is the product of an ongoing urban renewal project to extend the area of the Melbourne CBD and is also home to several of Melbourne's modern landmarks, including Etihad Stadium, Southern Cross Station and the Melbourne Star Ferris wheel.

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