Innovation News
Innovation News

2013 Online Retail Industry Award Winners Announced


Category: Innovation News

The Online Retail Industry Awards were bigger, better and more glamourous than ever before. Yet the real stars – as always – are the winners.

The night of nights in the Australian online retail industry has arrived.

Following the conclusion of the main Online Retailer Conference and eCommerce Expo, the event was capped off with the prestigious Online Retail Industry Awards night – this year held at The Star in Sydney.

Whilst everyone brought their best suits, frocks and smiles, at the end of the day there can be only one winner in each category. In 2013 we’ve witnessed a number of best practice stalwarts maintaining their territory in the field, but there were also a number of surprises.

Mark Jones, Founder of Filtered Media and MC for the proceedings expressed his excitement and awe in light of the atmosphere.

“I’m absolutely blown away,” he says. “If you think about it, by some estimates the total retail component that’s attributed to online retail is still just six percent, but when you look around the conference and here in the events hall tonight, it appears to be just booming.”


Best Pure-Play Online Retailer
Appliances Online

“There is no doubt that the online space is becoming more competitive, so being recognised as Best Pure-Play Online Retailer for a second time is a testament to our commitment to constantly push boundaries to improve the customer experience.” – John Winning, CEO and Founder


Best Multichannel Retailer Award
Harvey Norman

“We’ve flown under the radar a little, but we’re clearly at the point where the industry recognises that Harvey Norman is really about multichannel and this is testament to the hard work our team, our CEO and our COO, has put in over the past few years. We have an awful lot of respect for both the other finalist in the category, but also as a business we’ve always been a student of other retailers – we’ve learned a lot from our peers. Now we have a justified position as someone who is really competing in the space. If anything it’s a starting point.” – Gary Wheelhouse, General Manager of Digital.


Most Innovative Online Retailer
Shoes of Prey

“It’s really extraordinary to be honest, I didn’t expect it. It was a really strong category of nominees and it’s great to see online retail flourishing in Australia. I think this is a real motivation piece to keep us being creative in providing a great offering for our customers.” – Jodie Fox, Co-founder.


Best Online Retail Marketing Intiative
Dan Murphy’s


Best Customer Experience

“We’ve been runner up for this award two years running even winning the ‘best on dancefloor award’ last year, so to be recognised as winner in this category is just such a thrill for our team. Customer experience is what we’re all about – we love our bird. The birdsnest girls are all about heart and while there might be plenty more work to do, this award has made it all worthwhile.” – Jane Cay, Founder.


Best Aggregation Channel

“Lasoo is really honoured to be recognised by the industry for aggregation. We have had a lot of fun exploring and innovating our way to this place where we are pushing the boundaries of what a cross platform shopping experience can be. We couldn’t do it without the support of Australia’s best retailers and our fantastic shopping community. The ORIA is a fantastic accolade to inspire us to go bigger and bolder in the future.” – Damien Donnelly, Product Manager


Best Site Optimisation & Design
Bing Lee Electrics

“This is the culmination of so much hard work and dedication from the team at Bing Lee and our solution partners, Rysen, Creative Design and Fontis IT Consulting. They have all put a lot of hard graft into this project.” – Nigel Price, Head of E-Commerce.


Best Mobile Commerce Application
Eat Now

“This project took me only 10 weeks to put together – but the team never stopped improving and working on the mobile app, which is why I think we got here. To be honest, I didn’t think we’d make it, but as it turns out we had to two five-star reviews on the app store from two visually impaired customers. That feedback is almost worth more than the award. This has all been very gratifying.” – Jay Jun, Head of Mobile, Catch Group.


Best Social Commerce Initiative
The Iconic & Shoes of Prey

“We won this with award off the back of our combined effort with Shoes of Prey on the Best Shoe Ever initiative, so it’s really been a team effort – I have to thank everyone involved in both organisations for this award.” – Finn Haensel, Co-founder, The Iconic.


Best New Online Retailer
Masters Home Improvement

“We are so delighted to receive this award , it is great achievement to the team that invested hours, days and nights in making it happen! In just 12 months, Masters has revolutionised the way Aussies plan, buy and complete their home improvement projects. Masters was the first in the home improvement category, and no competitor comes close to the scale of products available to purchase online or the functionality of, the mobile site, and the Masters iPhone and iPad apps.” – Tzipi Avioz, Head of Online.


Industry Recognition Award
Phil Leahy

“I think it’s a great honour to have received the award, especially given the calibre of other nominees and past winners. The support I’ve had from the co-partners of PeSA, eBay Inc and Australia Post and others has been a great foundation for helping to achieve the award. I think this will provide great momentum to continue building our event and providing great content for our attendees.”


Online Retailer of the Year
Dan Murphy’s

“I’m absolutely elated. It’s all thanks to the most wonderful and dedicated team that one could every have. They have the most amazing passion for digital and online customer experience.” – Faye Ilhan, Head of Online

 Source: Power Retail

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