Organisers of Rosemount Australian Fashion Week (RAFW), and the industry at large, will celebrate 15 years of innovation at this forthcoming edition of RAFW. It will showcase the Spring Summer 2010/11 Collections in Sydney from 3-7 May, 2010 .
A strong selection of Australiaâs best established and emerging designers are expected to participate and promote their collections to national and international media, buyers and industry delegates against the backdrop of Sydneyâs spectacular Circular Quay.
Many of Australiaâs leading fashion brands; Ginger & Smart, Kirrily Johnston, Jayson Brunsdon, Lisa Ho, Nicola Finetti, Marnie Skillings, sass & bide, Wayne Cooper, Willow and Zimmermann are expected to show on schedule alongside several of the freshest and most talked about faces of the Australian fashion scene such as Dion Lee, Ellery, Romance Was Born, Therese Rawsthorne and T.V. to name a few. The official schedule is made up of individual, group and new generation groups shows and includes âEmergeâ - the static boutique trade exhibition component. Other infrastructures include the Rosemount Registration area, Rosemount Wine Bar and Media Centre.
The runways will present one of the hottest line-ups of experienced Australian models ever seen at the event, with many leading models expected to be returning from the international runways to participate in this bumper 15th year. Furthermore it is expected that a strong showing of national and international delegates will descend on Sydney, with as much as 130 plus international delegates representing over 90 organisations attending.
Simon Lock, Senior Vice President and Managing Director, IMG Fashion Asia Pacific, said "It has never been more important than this year that RAFW reasserts itself as the most significant international fashion week in the Asia Pacific. Countries such as Seoul, Tokyo, Shanghai, Hong Kong, Beijing, Singapore, Kuala Lumpur, Bangkok, Manila, Bali, New Zealand and Taiwan have industry based fashion weeks on the international circuit but none of these make the impact of RAFW. Being a regular attendee of many of Asia's fashion weeks I'm really pleased to report that our in 2009 the international delegate registration toped 100 organisations and is on average at least three times the size of the international contingent attending many other fashion weeks in the region. This further reinforces that RAFW has amazingly talented designers and that as an organisation our consistent and pro-active international marketing program has, on behalf of the industry, paid dividends progressively over the past 15yearsâ.
âThe NSW Government through Events NSW is thrilled to again secure and host RAFW in Sydney. RAFW has become part of the Sydney scene and cements our reputation as the creative fashion headquarters of Australia,â said Events NSW CEO Geoff Parmenter.
Due to the tough economic climate in 2009, RAFW was faced with the task of applying some cost cutting which resulted in the entire official schedule of shows on-site at Circular Quay being produced from only two state-of-the-art collection showrooms, rather than three. Given the overwhelming feedback and early enquiries, it is expected that in the 15th year, that the event will not only return to the full three venue structure, but will also bare one of the most comprehensive and extensive official schedules ever seen.
As always, the latest advances in technology will be put into play as RAFW continues to raise the bar in terms of world-class production capabilities in the all of the collection showrooms and event infrastructures.
More information is available at www.rafw.com.au. For an overview of the 2009/10 Spring Summer season last year check out www.chicreport.com.au for an official âaccess all areasâ blog and video highlights from the week. Be sure to follow â@RAFWâ on Twitter for regular updates in 2010.